By rebranding and redesigning the patient journey in clinics across Canada, we helped The Fertility Partners double their conversion rate in months.
The Fertility Partners asked us to rebuild the websites for multiple clinic banners in their portfolio. We redefined the user experience, focusing on the human journey to better inform patients and make them comfortable taking the next step.
Differentiating different clinic brands while still being efficient and benefiting from shared knowledge and components would enable us to leverage economies of scale and provide a customized journey.
Using Apostrophe CMS we were able to build website components that could be repurposed and restructured across different clinic websites, enabling adapted customer journeys.
Using this approach, we were able to support the patient journey, inform them in a meaningful way, and make them comfortable moving forward. Together this enabled The Fertility Partners to double conversion rates in less than six months.