The Fertility Partners

Supporting the Patient Journey

The Fertility Partners
Human Centric Research & Design
Products, Platform & Systems
Digital Technology
Brand Building

By rebranding and redesigning the patient journey in clinics across Canada, we helped The Fertility Partners double their conversion rate in months.

Reframed Challenge

The Fertility Partners asked us to rebuild the websites for multiple clinic banners in their portfolio. We redefined the user experience, focusing on the human journey to better inform patients and make them comfortable taking the next step.

Leading Insight

Differentiating different clinic brands while still being efficient and benefiting from shared knowledge and components would enable us to leverage economies of scale and provide a customized journey.

Opportunity Unlocked

Using Apostrophe CMS we were able to build website components that could be repurposed and restructured across different clinic websites, enabling adapted customer journeys.

Seeing results from happy patients

Using this approach, we were able to support the patient journey, inform them in a meaningful way, and make them comfortable moving forward. Together this enabled The Fertility Partners to double conversion rates in less than six months.

Olive website homepage on a laptop
The Fertility Partners Brochure
Example of Instagram ad for the clinics