Challenge
Develop an AI solution that could provide comprehensive and accurate drug information from product monographs. The objective was to enable healthcare practitioners and patients to quickly find reliable drug data, thus reducing the time spent on routine queries, and spend more time on diving deeper into a drug’s utility and value proposition in clinical practice.
Insight
Healthcare practitioners spend excessive time searching for accurate drug information within product monographs that are difficult to navigate. Routine queries were burdening Medical Affairs teams, leading to inefficiencies and manual effort in answering rote questions. Product Monographs, while a staple industry document; were uniquely and differently utilised based on therapeutic area, manufacturer, location of use.
Opportunity
We identified the critical need for speed and accuracy in accessing drug information. Healthcare practitioners required a dependable resource that could provide precise data without delay, freeing them to focus on patients. There was also a significant challenge to ensure the AI did not "hallucinate" or provide incorrect information, in order to meet the highest regulatory standards.