Context
Digitally transform a legacy sales process that involved the arduous navigation of annually updated spreadsheets with built in macros and sales formulas, that required multiple rounds of back and forth between sales teams & customers. Automate the generation of customized sales presentations that outlined value propositions to each customer.
Challenges
With the goal of empowering sales teams to focus on customer relationships, every feature was designed to reduce any and all tedious manual effort. We equally had to adopt thoughtful approaches to seamlessly marry established sales processes with the capabilities offered by existing investments in business technology.
Outcome
The platform formed a collaborative customer-centric infrastructure in support of the sales cycle. With more than 4 in 5 customers adopting the platform just within a few weeks of launch, we observed unprecedented sales success. From reductions in time to sale, to sales targets that were surpassed, and an increase in loyalty program enrollment, the rewards reaped were innumerable.