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Press Release

Altavia and CloudRaker Part Ways Amicably To Focus On Distinct Sectors

After 7 years of collaboration, Altavia & Cloudraker have amicably decided to pursue independent paths, marking a pivotal moment for both companies.

Altavia, a global leader in retail marketing and commercial activation, is poised to accelerate its North American growth by pioneering competitive performance marketing and responsibly driving innovation in technology-driven marketing commodity management across retail and related sectors.

CloudRaker, a digital product agency renowned for its expertise in strategy and technology, will continue with renewed focus on building and scaling digital products for global clients in complex and regulated industries such as Healthcare, BioPharma, Finance and the Public Sector.

"We are immensely proud of our shared journey with CloudRaker and wish them every success in this new phase of their development," said Sydney Palti, CEO, Altavia Group. "Our commitment to our retail clients remains steadfast, and we will continue to offer top-tier services in campaign creation and production, digital activations and marketing commodity management."

"We are truly grateful for the years of collaboration with Altavia and eagerly anticipate the new opportunities ahead," said Pascal Hébert, CEO at CloudRaker. "By focusing our efforts and expertise on innovating within highly regulated industries, we’re partners in our client’s transformation; delivering world-class digital products with human and artificial intelligence."

This separation is marked by a spirit of collaboration and mutual gratitude. Altavia and CloudRaker look forward to the future successes that await them.

About Altavia 

Altavia is the world's leading independent retail marketing services network. For more than 40 years, the group has been providing creative and technological commercial activation solutions specifically tailored to the needs of the retail sector. At the forefront of market innovation, Altavia improves the sustainable performance of more than 1,000 retailers and retail brands in 45 countries every day. Altavia has 2,800 employees and achieved a turnover of 709 million euros in 2023. Learn more at

About CloudRaker

CloudRaker is a digital mission company specializing in strategy and technology. Founded in 2000 by Thane Calder, Chairman, the company focuses on delivering digital products by undertaking precise missions. In collaboration with their clients in highly regulated industries, their work addresses critical business challenges in an era of accelerated digital transformation. Headquartered in Montreal, with offices in Montreal and Toronto; CloudRaker offers its clients creativity and innovation regardless of constraint or complexity. Learn more at

Contact information

Media Inquiries 
Ariane Laget - Communications
[email protected]

Source, CloudRaker
James Tyler Vaccaro - General Manager, CloudRaker 
[email protected]

Source, Altavia
Zahra Rajani - Chief Strategy Officer
[email protected]