NotCo successfully launched across Brazil, Argentina & the USA. To succeed locally, we knew we had to understand Canadians’ perception of food tech companies and their needs related to dairy alternatives.

### Reframed Challenge

We identified the need to foster recognition of the NotCo brand platform as part of the NotMilk campaign in order to develop a community that supports growth for future NotCo products.

### Leading Insight

We developed an engaging campaign that resonates with local markets to build an engaged community. Going beyond one product launch, we invited them to enter an ecosystem of products.

### Opportunity Unlocked

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NotMilk Hero image

Comprenez les motivations humaines pour débloquer de nouvelles sources de revenus en suscitant la fidélisation grâce à une promesse de marque et produit qui suscitent l’engagement des consommateurs.

développer les marchés

Nous avons conçu la première stratégie de marque et le premier lancement de produit multilingue pour NotCo, aidant une nouvelle marque à réussir sur un marché hyper concurrentiel et saturé.

À la conquête d’un nouveau marché

Understand human motivations to unlock new streams of revenue by creating brand loyalty powered by a promise and product that resonates.

expanding markets

We delivered NotCo's first multilingual brand strategy and product launch campaign, helping a new brand find success in a hyper-competitive and crowded market.

Notco - NotMilk

Reaching a New Market

Reframed Challenge

Leading Insight

Opportunity Unlocked