Notco - NotMilk
Reaching a New Market
We delivered NotCo's first multilingual brand strategy and product launch campaign, helping a new brand find success in a hyper-competitive and crowded market.
NotCo successfully launched across Brazil, Argentina & the USA. To succeed locally, we knew we had to understand Canadians’ perception of food tech companies and their needs related to dairy alternatives.
We identified the need to foster recognition of the NotCo brand platform as part of the NotMilk campaign in order to develop a community that supports growth for future NotCo products.
We developed an engaging campaign that resonates with local markets to build an engaged community. Going beyond one product launch, we invited them to enter an ecosystem of products.