Notco - NotMilk

Reaching a New Market

Consumer Motivation
Content Strategy
On & Offline Activations
Print-Tech Solutions

We delivered NotCo's first multilingual brand strategy and product launch campaign, helping a new brand find success in a hyper-competitive and crowded market.

Reframed Challenge

NotCo successfully launched across Brazil, Argentina & the USA. To succeed locally, we knew we had to understand Canadians’ perception of food tech companies and their needs related to dairy alternatives.

Leading Insight

We identified the need to foster recognition of the NotCo brand platform as part of the NotMilk campaign in order to develop a community that supports growth for future NotCo products.

Opportunity Unlocked

We developed an engaging campaign that resonates with local markets to build an engaged community. Going beyond one product launch, we invited them to enter an ecosystem of products.

NotMilk ad on bus stop
An example of Instagram ad for NotMilk showing mind-blowned people eating products with NotMilk
An example of Instagram ad for NotMilk showing the product line