Notco - NotMilk
Reaching a New Market
Retail
Consumer Motivation
Content Strategy
On & Offline Activations
Print-Tech Solutions
We delivered NotCo's first multilingual brand strategy and product launch campaign, helping a new brand find success in a hyper-competitive and crowded market.
Reframed Challenge
NotCo successfully launched across Brazil, Argentina & the USA. To succeed locally, we knew we had to understand Canadians’ perception of food tech companies and their needs related to dairy alternatives.
Leading Insight
We identified the need to foster recognition of the NotCo brand platform as part of the NotMilk campaign in order to develop a community that supports growth for future NotCo products.
Opportunity Unlocked
We developed an engaging campaign that resonates with local markets to build an engaged community. Going beyond one product launch, we invited them to enter an ecosystem of products.
