StubHub is a global brand. But in the UK, due to dodgy business practices from some of its competitors, the industry has taken a hit. To restore public trust, we launched a new campaign to reset the table and re-position StubHub as the ticketer that’s in your corner.

The campaign put forward three main product benefits, all addressing pain points that emerged from our original UK research. The net effect was to show that when it came to putting “fans first,” StubHub walked the walk. To drive this home, we then built the campaign around the ticket-buying experience itself - and how fun it could be when you were buying from StubHub.