Harnessing the promise of personal change to increase brand awareness and site activity
No longer an upstart dot-com, Kijiji has been helping Canadians “do their thing” since 2005. While competition is growing increasingly fierce, Kijiji is still the country’s #1 online marketplace, providing the fastest, easiest way for people to buy and sell second-hand goods online, either by selling what they no longer want or buying what they want for less.
Shaking up perceptions
To keep building brand loyalty, we launched Shake It Up, a campaign built around showcasing Kijiji’s power to effect personal change. The campaign featured a mix of broadcast and digital media ads, all set to an 80s classic by The Cars.
Shake it up | Kijiji Canada
Shaking and swiping
Platform-specific executions were also created for multiple social media channels, while extra traffic was driven to Kijiji with display and social media ads.
Shake it up with new furniture | Kijiji Canada
Shaking it out
Taken together, the ads covered over a dozen high-priority Kijiji categories, with special emphasis on their recently revamped autos section.
shake it up image 1
OOH
In key markets, the autos effort was also supported by billboards, posters and closed captioning ads.
