No longer an upstart dot-com, Kijiji has been helping Canadians “do their thing” since 2005. While competition is growing increasingly fierce, Kijiji is still the country’s #1 online marketplace, providing the fastest, easiest way for people to buy and sell second-hand goods online, either by selling what they no longer want or buying what they want for less.
To keep building brand loyalty, we launched Shake It Up, a campaign built around showcasing Kijiji’s power to effect personal change. The campaign featured a mix of broadcast and digital media ads, all set to an 80s classic by The Cars.
Platform-specific executions were also created for multiple social media channels, while extra traffic was driven to Kijiji with display and social media ads.
Taken together, the ads covered over a dozen high-priority Kijiji categories, with special emphasis on their recently revamped autos section.
In key markets, the autos effort was also supported by billboards, posters and closed captioning ads.