Canada’s coolest DTC mattress brand, Endy wanted a product video that got across the key attributes of their hero product, the Endy mattress. But to stand out on social channels, they needed a package that would be entertaining to their hip, urban audience who are used to high quality content on their social channels. The answer?
We created Lumberjane, who not only knows her way around an Endy mattress. She’s pretty handy with a chainsaw. Taking viewers into her own unique world, she told the Endy story from a patently Canadian angle, but with a Millennial spin (pass the kimchi, please). The result was a how-to video that was engaging, memorable and fun.