Carbonleo

Four Seasons Private Residences

Creating an online experience-driven platform to inspire potential buyers and drive luxury sales

In 2017, Carbonleo needed a tablet-first website to promote and sell their ultra-exclusive 18 Private Residences in Le Palais des Possibles - an ambitious real estate project constructed on top of the luxurious Four Seasons Hotel in Montreal's Golden Square Mile.  Starting at $4M, it would take more than an online brochure for sellers to approach this jetset international clientele. We needed to take these people on an emotive journey through the residences with construction having only just begun.   

Macro to micro

Armed with renderings and their recent rebranding, we harnessed the world-renowned quality of the the Four Seasons name to take the site’s visitors on a journey.

We helped them discover a multicultural city, let them dream of the lifestyle they would have in one of Montreal’s most elegant districts, and led them all the way to where they could discover the individual residences from exclusive fixtures to practical floor plans.

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four seasons image1
The epitome of elegance

We wanted to make people from around the world dream about the city, the location and, ultimately, want to invest in a multi-million residence fit for their high-end lifestyle.

Great care and attention to detail was taken to provide elegance and inspiration at every click.

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Exclusive access

With our main goal being to encourage potential buyers to start a conversation with us we created an exclusive section where interested visitors could unlock more content. Users were given a unique ID to unlock the section after making contact with a representative. Great care and attention to detail was taken to provide elegance and inspiration at every click.

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four seasons image2

Deliverables

  • Research & Discovery
  • Customer Journey Mapping
  • UX & UI Design
  • Front & Back end Development
  • Mobile Experience Optimization
  • Adaptation in 3 languages (English, French, Simplified Chinese)
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