BRP wanted to develop an eCommerce platform to work within their Adobe Experience Manager platform to make buying parts and riding accessories easier for customers. It needed to be applied to every product from all of their brands and the team would have to deal with old backend systems, complex product structures and a final sales process controlled by partners and dealers.
Knowing that a new user experience was not enough to make the shift we were looking for, we reimagined and created a mobile-first ecommerce solution. We got to work with an overhaul of their inventory management systems, connecting product availability and sales, and developing new entry points from their existing ecosystem.
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Excited to rev up our creative engines, we revamped the category and product detail pages, upgraded the shopping cart and checkout process, and even developed custom product thumbnails and hot spots to make sure all accessories could be shown at their best.
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All components used on the platform were designed to fit the different specific needs of product types and brands.
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- Research & Discovery
- Customer Journey & Conversion Mapping
- E-Commerce Diagnostic
- New Inventory Structure
- Prioritization Rules
- Mobile Experience Optimization
- UX & UI design
- Front-end & Back-end development