👋

Say hello

Tell us about your next mission

A real live person will reach out to you within the next 48 hours.

Proprietary

Case Challenger: Clinical Content Engagement Platform

Clinical Case-Based Engagement for Healthcare Practitioners

Clinical Case Challenger: an educational quiz platform for HealthCare professionals

Methodologies used

Passwordless Authentication, Learning Management System, Content Management System, User Insights, Curriculum Management, Credential Management, Live Polling, Live Events, User Engagement Gamification.

In an era where healthcare practitioners are overburdened by the healthcare system, and their desire to stay up to date with relevant knowledge, we embarked on a digital mission to build an intuitive, engaging platform centered around case-based quizzes that leveraged state-of-the-art design, gamification, and knowledge principles.

Insights

Healthcare practitioners need access to up-to-date information that is current, relevant, and easily consumable. Traditional didactic methods of clinical content delivery fall short leading to low retention rates and limited practical application. The healthcare industry moves at a pace that makes it difficult for practitioners to stay informed, and make informed decisions. There was a clear need for a new edutainment approach to continuous content and knowledge based customer engagement.

Challenges

The primary challenge was to design an engaging digital solution that could seamlessly integrate into the busy schedules of healthcare professionals. The platform needed to offer a single-click login for ease of access and content that mirrored real-life scenarios in order to make the knowledge immediately applicable. Equally, our client needed mechanisms to onboard users to the platform with absolute ease. This focus on burden reduction was critical to achieving the ambitious engagement metrics.

Solution

Case quiz features included diverse multiple choice question types, and symposium style polling, enabling physicians to engage with the platform in diverse settings. Gamification & incentivization were achieved with scoring mechanisms, aggregate ranking, real-time feedback, and educational references. The provision of real time feedback and referenced answers were critical to delivering a complete content engagement experience.

A question from the quiz that describes a hypothetical patient and asks the HCP is they suspect anaphylaxis

Building it doesn’t always mean that they will come.

Ensuring the platform was user-friendly and would incentivize returning customers was a critical design challenge.

Two mobile devices showing the Clinical Case Challenger interface, an educational quiz platform for HealthCare professionals.

Thoughtfully tailored to practitioner preferences.

While the platform’s mission was to deliver clinical content; encouraging active participation and frequent use was an implicit success-defining requirement. Blending principles of interactivity and learning design with technology was key to developing a solution that allowed physicians to effortlessly access quizzes designed to enhance their experience. The patient profile and case-based quizzes provided practical application of knowledge relevant to daily practice, leaning into the value proposition of helping physicians sharpen their applied decision-making skillset.

1.0

Newsletter