Piaggio USA
Centralizing offline retail activation
To centralize Piaggio's point-of-sale marketing materials across dealerships in the USA, we optimized procurement for the scooter brand nationally.
Reframed Challenge
Piaggio's dealerships are scattered across the USA. We needed to provide a centralized technological solution to order brand consistent POS material for their various locations and improve time-to-market.
Leading Insight
Piaggio's dealerships are scattered across the USA. We needed to provide a centralized technological solution to order brand consistent POS material for their various locations and improve time-to-market.
Opportunity Unlocked
The Altavia online platform enables the various dealerships to order properly branded POS material and have them delivered to their location in a timely manner. A dedicated project manager ensures the entire execution of the project and is available for more tailored projects.