Build Your Own

BRP vehicles are incredibly personal objects, with hundreds of ways to customize them

As part of a series of ongoing improvements and updates to their digital ecosystem  Bombardier Recreational Products needed a single tool to guide users through the huge range of customization possibilities of all their vehicles, so they can build the machine they’ve been dreaming of.  With no dealerships of their own BRP also wanted a way to be able track customers from their digital properties to physical dealers to gain insight into the last stage of the customer journey.  

One tool to rule them all

We designed an online tool that allowed potential owners to digitally create a customized version of many of BRP’s recreational vehicles from ATV’s to snowmobiles, to motorcycles to boats.

brp byo image1

brp byo image1
Customization to go

Users could pick from BRP’s multiple brands and customize body types, engine sizes, colours, trims and a whole host of accessories.

brp byo image2

brp byo image2
Rolling out the goodness

The campaign came to life in digital banners, social ads and print.

brp byo image3

brp byo image3


  • Research & Discovery
  • Customer Journey Mapping
  • Mobile Experience Optimization
  • UX & UI design
  • Front-end & Back-end development
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