2021: Week 16 | A different green for 420

2021: Week 16 | A different green for 420 cover image
On today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you.


episode cheat sheet

Carbon Labeling

New product labels would outline carbon emissions.

Unilever, owner of over 30 brands including Axe, Dove, and Lipton announced it wants to introduce carbon-footprint detail labels for all 70,000 of its products. The initiative is part of a larger plan that sees the company investing in climate-friendly initiatives and zeroing out all emissions from its own operations and those of its suppliers by 2039. For now Unilever relies on certifications done by third parties, but it’s moving to a verification process that will use satellite imagery and blockchain technology. The goal is to reduce greenhouse-gas emissions as far as possible before leaning on carbon offsets. Among all its efforts, Unilever says the labeling is the most challenging—there are no standardized ways to measure carbon emissions and information will different according to many variables, like shipping distances.

Will it change anything?

While Unilever discovered that most product carbon emissions (66%) happen at the hands of the consumer, they can change their part of the equation and take decisions that ripple out to consumer shoppers. For example, a change in laundry detergent formulation could potentially reduce both the amount of water needed and the greenhouse gas emissions generated by wash cycles and disposal practices can be influenced through choices in packaging.  

While the trigger for these initiatives may have been that sales of brands perceived as sustainable have grown faster than those of brands that aren’t, the benefits for our planet could be significant. Carbon Labels alone hold companies accountable while helping consumers visualize and quantify the impact of each purchase. Hopefully Unilever can pave the way for worldwide regulations to emerge and give a more circular economy much needed momentum. 


Pinterest will let you claim your content

The platform is beta testing a content claiming portal 

Content creators can submit a Content Claiming Portal application, and if approved, they’ll be able to upload original content and select from 3 enforcement options:

Mine only: Remove from Pinterest, except Pins originally saved by me.

Website only: Remove except Pins that link to my claimed website(s).

Block all: Remove all existing and future versions of these images from Pinterest.

Also, once a rights holder uploads a particular image, they can choose to block the image from the platform, in which case Pinterest will remove any matching images that they are able to identify.


Will it change anything?

Yes. Pinterest will have a chance to clean up loads of duplicate and triplicate content, while creators are surely looking forward to regaining control of their own content. Presumably, the portal would also allow brands to have a little more control over how, where, and by whom their branding is associated with.


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