2021: Week 15 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings

2021: Week 15 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings cover image
On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games.

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episode cheat sheet

Payments land on Clubhouse

Clubhouse lets users send money to creators or speakers

This new monetization feature, Clubhouse Payments, promises to be the first of many features that allow creators to get paid directly on the platform. Creators cannot request payment but they can activate a button for listeners to leave a tip or donation. Clubhouse Payments will first be tested by a small test group and eventually roll out to other users in waves.

Will it change anything?

Yes. 100% of the payment will go to the creator and the only one taking a cut will be Stripe, the processing partner. At the moment, the Apple store won’t be taking it’s usual 15-30% because the fee doesn’t apply when transactions are not considered a purchase. Up to now, all social media platforms survive on ad revenues. The fact that the first monetization feature ClubHouse launches focuses on generating revenue for creators marks a radical shift and positions the platform as a true creator ally vs a brand partner, at least for now! 

 

Burberry X Retail Experience

Burberry and Tencent developing social retail in China

The partnership first came to life in a store in Shenzhen offering exclusive content and experiences that gamified the live shopping experience. The retail space breaks out of its own walls through VR- and AR-driven experiences including installations, QR codes and special programs accessible via WeChat. Shoppers can accumulate points through a virtual social currency and access exclusive content, personalized experiences like store tours, product knowledge, events and even exclusive menu items at the in-store Cafe. 



In March, Tencent and Burberry designed outfits (known as “skins”) for one of China’s biggest video games, Honour of Kings and more recently, they launched a virtual replica of Burberry’s Tokyo flagship store that allows customers to shop virtually and unlock styling tips as they navigate. 

Will it change anything?

Burberry has traditionally been at the forefront of new technology and shopper experience advancements, so it’s safe to assume their current tactics will join the mainstream in the near future. Already, they are not alone tapping into video games skins—Louis Vuitton and Prada have designed outfits for games while Hudson's Bay and H&M have been on Animal Crossing. Also, it would be smart for any other big brands to imitate and improve on the virtual store, which is a brilliant way to keep retail alive, top of mind, and a destination of sorts during a pandemic.

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