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Clickbait & Switch Podcast

clickbait and switch podcast header

clickbait and switch podcast header
Start your week with what you need to know, what you should ignore, and what you need to keep an eye on in the world of marketing.
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Episodes

February 23
2021: Week 08 | Facebook and Australia Play Chicken

On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook.

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February 16
2021: Week 07 | The EU Goes Bureaucrazy

On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all.

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February 9
2021: Week 06 | Google Unveils a New Kind Of Cookie

On today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique.

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February 2
2021: Week 05 | Twitter Whips Out Its Wallet... Again

On today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time.

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