Montreal, January 30, 2019 – CloudRaker is pleased to welcome in its group ASK Marketing, a Montreal agency specialized in trade marketing and retail logistic services with a strong presence throughout the province of Quebec. Through this deal, ASK joins CloudRaker as a member of the Altavia group, the largest independent communication retail group in the world. ASK and CloudRaker combined capabilities solidifies a complete integrated offer of retail services to further expand our expertise with retail brands and retailers.
Throughout its nearly 20-year history, CloudRaker, a digital native company, has embraced change to be a progressive player in the evolution of marketing. “While 2018 was big in actions and results, we are excited to continue to roll out our business plan in 2019, by welcoming ASK in our group” says Thane Calder, Founder and CEO of CloudRaker. “Last year, CloudRaker’s shift towards commerce led us to new partnerships, strategic hires, launch of our shopper marketing practice and being part of the founding circle of McGill University’s Bensadoun School of Retail Management. Today, partnering up with ASK reinforces our commerce services such as trade marketing, in-store activation and logistics. More precisely, we believe that the addition of ASK’s services strengthens our capacity to help brands integrate strategy, creation and execution of client experience, and better support their sales growth,” confirms Thane.
Founded in 2014, ASK Marketing defines itself as a neighbourhood agency with limitless boundaries. While their methods are modern and forward-thinking, their values are inspired by neighbourhood shopkeepers who know each and every one of their clients on a personal level. Whether their client is an ambitious local startup or a worldwide CPG company, the ASK approach remains the same: a close proximity and an insight into their issues, while ensuring the best possible return on investment. Adding to the team of 60 Rakers spread through the Montreal and Toronto offices, ASK brings along 12 employees including the two founders and owners – Louis Lamarche, President and Amélie Plourde, General Manager.
“These are exciting times for us at ASK Marketing,” says Louis Lamarche, President of ASK. “We’ve always prided ourselves with our approach and capacity to deliver great activation and promotion services. Joining forces with CloudRaker and the Altavia Group will allow us to improve our expertise and broaden our impact. We bring a colourful roster of skilled and dedicated people who are motivated by their work and have an appetite for boldness and success. We all believe in CloudRaker’s vision, so becoming part of the group feels like the best way to help our clients and to grow our expertise.”
Founded in 2000 and based in Montreal and Toronto, CloudRaker is an integrated marketing group providing creative, technology, media, data, and shopper services. The group’s promise is to generate Meaningful Commerce for ambitious brands seeking to create a significant impact for their customers. For more information please visit www.cloudraker.com.
Altavia is the leading independent international group specialized in commercial communication for the retail sector. Altavia offers innovative and performance-driven solutions to more than 300 international leading retailers and brands. Today, the group is represented by more than 2,000 experts in 30 countries.