Groupe Dynamite

Garage - Back to School 2016

Garage wanted to revamp how they talked to young women for the 2016 back to school season in order to promote their denim. Working in tandem with Garage’s marketing team, we created a social media campaign and in-store experience focused on “#jeansIlove”.

An anthem video was created, including five shorter videos to be promoted on social media by influencers, and a video template was developed for future use.

In stores, Polaroids were posted so that people could write directly on them and a custom Snapchat filter could be shared with their network. 

The partnership was a perfect fit.

Industry

Fashion