Our work
eBay's l'Amazing Encan
The challenge?
eBay needed a campaign that would put them on the map in French Canada.
What if?
So we took the immensely popular Quebecois comedy series, Tetes-a-Claques and paired it with the online auction king. Fans of T-a-C got to bid on a potato peeler (winning bid: $8600), a customized LCD snow shovel (winning bid: $1000) and the fly swatter (winning bid: $1500). And all the proceeds went to Ste Justine’s Children’s Hospital in Montreal.
So what?
The campaign became a news story on it’s own, exceeding all expectations. Sixty million impressions across all media just from word-of-mouth. A unique experience for Tete-a-Claques fans. A win for a good charity. A huge win for eBay’s brand in Quebec. And that means as a win for CloudRaker.
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