Toronto International Film Festival
The Toronto International Film Festival (TIFF) had just built the Bell Lightbox, a 6-story complex in downtown Toronto. TIFF asked us for a creative solution to get the word out that their infamous 10-day festival was not a year-round experience.
Their first exhibition would be Tim Burton’s MoMA show, just after its successful showing in New York. That was something we could work with. And in our digital era, we thought Twitter provided the best venue to get fans involved.
The result? Cadavre Exquis: a technique used to collectively tell a story. Burton himself tweeted the first line based on one of the characters from his work, Stainboy.