“Our customers buy private jets. Our website looks like we sell savings bonds.” - Client
Bombardier makes world-class business jets (like Learjet and Challenger) but their website didn’t reflect that high-class reality.
We knew we had to create a buying experience that would make users feel the excitement that goes with the luxurious act of flying in a private Bombardier aircraft.
After defining our target audience, it was clear that the website had to be highly functional with extremely rich visuals to give the private jets the aura they deserved.
Celebrities like pro tennis player Novak Djokovic and architect Frank Gehry were carefully chosen to personify the target clientele. We created a perfect mix of cultural and technical elements to inspire and keep attention on the brand, even for visitors who were just window shopping.