Our work
Real Champions
The challenge?
With the Olympic Games coming to Vancouver in 2010, Bell Canada wanted to get more out of their Olympic sponsorship. But how do you turn a two-week event into a multi-year marketing opportunity?
What if?
The trick, as we saw it, was to tap into the grassroots - the clusters of fans that are already following our Olympic hopefuls on the road to Beijing and Vancouver. We helped Bell conceive and build a truly unique social networking platform that allows Canadian sports fans to share the medal dreams of Canadian athletes through video, photos and text.
So what?
Over 350 athletes have joined the program so far and Bell is building the platform into it's 2010 marketing plans.
This site was designed to be viewed using Flash 9. You can get the latest Flash version here: http://www.adobe.com/go/getflashplayer