Our work
LOULOU Magazine's Ultimate Shopping Spree
The challenge?
Rogers Media turned to us for the design, development and deployment of an online contest and microsite.
What if?
CloudRaker felt there was a natural cross-over between LOULOU's readership and Facebook's Canadian user base. We conceived the Ultimate Shopping Spree as a viral contest that gave away $45,000 in prizes. As Facebook users invited their friends, they increased their chances of winning. And we added innovative integration to the MSN, AOL and Yahoo instant messaging platforms to increase the viral component of the campaign.
So what?
The Shopping Spree was one of the most successful branded Facebook campaigns to come out of Canada in 2007: over 41,000 application installs. The micro-site was a hit too with more than 1 million page views; more than 265,000 invitations sent; and more than 90,000 registered contest participants. All through word-of-mouth.
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