Our work
Heineken - "Casino Royale"
The challenge?
We were given the mission of building an online presence for Heineken's sponsorship of the 2006 Bond flick. The greatest challenge for us in this undertaking was to find a way to craft a truly "Heineken Bond" experience, adaptable in form and function for use in 80 different countries, while respecting the stringent copyright constraints of this Hollywood blockbuster and maintaining consistency in Heineken’s branding and communications.
What if?
With a license to kill, we came up with a multi-module Flash and XHTML website toolkit that includes a media centre, sneak preview videos, Bond movie facts and trivia and an official countdown to the film’s worldwide release.
So what?
Reflecting 007’s trademark debonair style, the site successfully delivered on its mission of underlining the added value of the branded content while providing a launching pad for the Heineken worldwide TV and print campaign.
This site was designed to be viewed using Flash 9. You can get the latest Flash version here: http://www.adobe.com/go/getflashplayer