Our work
Buffalo David Bitton
The challenge?
With the launch of its 2007 Spring-Summer collection, Buffalo David Bitton set out to mark a new era in the jean fashion industry. Adopting a daring new London look steeped in punk chic, the company replaced the traditional red of the Buffalo David Bitton logo with black, white and silver. They turned to CloudRaker for the online campaign.
What if?
We imagined a highly integrated online brand experience that pushes Buffalo's offline look to new heights and lets the user immerse him/herself into the new collection’s essence.
So what?
The campaign was a critical and commercial success, garnering a 2007 Canadian Digital Marketing Awards certificate and a 2007 Boomerang Award for best B2C website by a Quebec-based agency.
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