When tasked with the challenge of generating buzz around OT’s special limited-edition 60th anniversary magazine Made of Japan, we picked up the phone and called our friends at LimitedHype.  In the elusive, complex and hyper-targeted circles of sneaker freaks, we knew that aligning with one of them was our best course of action.  By seeding the LH guys with exclusive content pre-launch, then helping set up an unveiling at Reed Space in the Lower East Side of New York City, we proved that sometimes it isn’t so much about what you know, but who you know.