The groundbreaking Blue Water Project is RBC’s 50 million dollar commitment to support water causes around the globe. Our goal was to create a communications platform that behaved the same way their project did by providing resources to their grant recipients. In communications, that resource is visibility. So we created a platform that put RBC’s grant recipients at the heart of the story in a feature-length documentary, 6 short films, 3 television commercials, a movie trailer, online photo galleries and print. We then leveraged all that breathtaking content in a state-of-the-art social media plan.