Sympatico.ca’s Mode & Beauté section was looking to revamp its image and make a name for itself in the French fashion and beauty world online. Luckily, the stylish folks on our team knew exactly how to transform this portal into Quebec’s beauty and fashion destination. It all began with a new name, “sur mon 36” inspired by a favorite French Canadian expression meaning “to look one’s best”, as well as a new visual identity inspired by high-end fashion and beauty magazines. The site’s architecture also underwent a major makeover to reflect SurMon36.ca’s new editorial look and feel.