We assigned ourselves the task of practicing what we preach. Be authentic, be transparent, create original content, be unique and be useful.  So we took our annual holiday party and put our money where our mouths were. The result?  A gorgeous, fun-filled cookbook filled with wit, tips and recipes. Everyone at the agency participated: we designated chefs, sommeliers, designers, music curators, online integrators, photographers, writers and project managers.  Everything within the pages of the book was created from scratch by us. We published the cookbook—both online and off—and shipped it out to friends, partners, clients we have and clients we’d love to have.