Agency Why we exist | Things we believe in | What we do | Our stuff
Cloud HQ
CloudRaker is an (ad)vocacy agency. Advocacy is about a heck of a lot more than advertising. The way we see it, it’s about putting our hearts, minds and the tools of our times into connecting people with brands, causes and ideas we believe in.
cloudraker.com -
therake.co
Why we exist
It started with a question: What if we could work somewhere fun and in our own small (or big) way make the world a better place?
This is not some lofty ideal. It's about doing things with purpose. About promoting brands, causes or ideas we truly believe in. About being responsible not wasteful. About creating things that actually might be useful.
And in today's topsy-turvy economic, environmental and media landscape, we believe that advertising needs to move beyond making lots of noise. Our job is to make meaningful connections between people and brands.
Hence our credo: Clever stuff for the digital age.
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Things we believe in
Offline,online...
Stop the noise.
Listen more. Listen better.
Brand management is everyone's job in the company.
Create original content. It lives long and ages well.
Be useful. Everybody likes being helped. Think of brand utility.
Dare to leave the world better than you found it.
And along the way, enjoy the journey. We mean it.
What we do
CloudRaker was founded way back in 2000 as a digital agency. While digital remains core to our DNA, in recent years we've moved beyond the limits of lines (offline vs. online).
The reason is simple: today the lines are blurred, people move seamlessly across a whack of mediums. And as an advocacy agency, we're media and solution agnostic — we use whatever tools and skills we need to get the job done.
Here are some of the things we do:
- Business & brand strategy
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Our stuff
CloudKitchen
We assigned ourselves the task of practicing what we preach. Be authentic, be transparent, create original content, be unique and be useful. So we took our annual holiday party and put our money where our mouths were. The result? A gorgeous, fun-filled cookbook filled with wit, tips and recipes. Everyone at the agency participated: we designated chefs, sommeliers, designers, music curators, online integrators, photographers, writers and project managers. Everything within the pages of the book was created from scratch by us. We published the cookbook-both online and off-and shipped it out to friends, partners, clients we have and clients we’d love to have.
take a look
BFF
BFF aims to enlighten brands, and ourselves for that matter, that the female demographic is more than a niche...unless of course you think that $28 trillion is 'niche'. We're building a practise area at CloudRaker to ensure that we behave and connect respectfully and successfully with women. Dig into our BFF book for a little snapshot of our thinking. And please share with us your thoughts.
take a look
