Welcome to the
We all know our world has changed a whole lot in the past decade or so.
And it’s going to keep changing. New technologies and digital platforms are emerging every day. We think it’s exciting because people are more informed than ever when it comes to making purchase decisions and more sophisticated than ever when it comes to brand loyalty. We love finding new and amazing ways to connect with them.
"CloudRaker moves beyond the ‘creative agency’
template... its game plan is one the biggest
multinationals could learn from."
Top-10 Agencies of the Year
CloudRaker is a digital agency for the post-advertising era.
We love working with reformed marketers who are out to seize the tools of our times and create agile digital marketing campaigns and platforms that convert and delight today’s empowered consumer.
Our methodology is deliberate.
So is our creativity.
This simple approach brings to life our greatest expertise: combining context through strategy, creating content through creativity and converting customers into purchasers and brand advocates.
We begin with a diagnosis of your brand’s ecosystem through all media venues including paid, earned and owned. From there, we examine your competitive landscape, operational realities, refine targets based on venue and arrive at a cohesive strategic plan that identifies real opportunities. We build a responsive, customized ecosystem that displays all the complex moving parts or your brand’s ecosystem. It’s more fun than it sounds.
We take the science of contextual planning to steer the content that will move the consumer to share, buy, click, discuss, like, etc. This is an art. It isn’t about simply pushing a marketing message. Rather, we craft useful and delightful content that reaches the right person at the right time in a personalized manner. It’s what consumers have come to expect today.
We clearly establish the criteria of conversions from the outset. With that information, we build realtime dashboards that monitor performance and mine for data. This information allows for the ongoing optimization of campaigns and platforms to constantly increase performance. We like to think that this is where the magic happens.
CloudRaker blends the science of
data and the art of content to connect
with today’s consumer.
Strategists, designers, copywriters, technologists, art directors, filmmakers, bloggers, photographers, information architects and analysts all sit at the same big table. Okay, technically there are four tables, but that’s only because of the shape of our office.
The collision of digital and brand cultures is one that is reverberating through marketing departments today. We see it all the time. In fact, we lived through the very same challenges here at CloudRaker when we brought brand experts into our digital world back in 2008. We quickly realized that mixing skill sets was the easy part. The hard part was creating an environment that supported collaboration between two vastly different cultures. We did it. The rewards are felt in our process, our output and the quality of the people we attract to solve our clients' problems. We help our clients bridge the divide between the brand and digital worlds through our very deliberate collaborative structure and culture.
If there’s one thing we know for sure, it’s that knowledge is not static, particularly not today. That’s why we put a high premium on boosting our skill sets in new and original ways. We actively challenge ourselves through daring internal properties-at our own expense- to gather knowledge and pass it on to our client projects. That’s why we built a cutting edge camera app, why we publish a print magazine and why we are co-founders of a bike shop and city touring company. We are constantly growing our technical, editorial, retail and experiential chops to bring tried and tested recommendations to our clients.
CloudRaker is an agency filled with passionate professionals who love doing great work for companies, causes and people we can get behind. Our independence provides us with the luxury of modestly selecting who we partner with. We think life is too short to be at the service of something you don’t believe in. When we take you on as a client, it’s because we are vested in what you do or what you can do.
The Agency Project, CloudRaker’s creative collaboration with McGill University students for client Fitz&Follwell gets covered in the Montreal Gazette.
ActionShot named one of the top apps of 2012 by Apple.
CloudRaker and Bombardier Business Aircraft take home Boomerang award in B2B website category.
Latest news Thane Calder, CloudRaker founder and president, discusses the post-advertising era in PREMIUM magazine. (Article in French)